Free Download Louis Cheskin, "Color For Profit "
English | ISBN: 1632460343 | 2016 | 240 pages | EPUB | 15 MB
Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.