01-The Goal of PPC (348.93 MB)
02-PPC Overview (118.1 MB)
01-General Strategy (117.66 MB)
02-How Buyer Psychology affects PPC (667.19 MB)
03-The Different Types of Ads on Amazon (165.35 MB)
04-Campaign Manager Overview (370.28 MB)
05-Creating a Campaign (130.75 MB)
06-Campaign Naming Convention (120.1 MB)
07-Campaign Bidding Strategies (72.75 MB)
08-Auto Campaign (134.88 MB)
09-Manual Keyword Campaigns (170.43 MB)
10-Exact Campaigns (143.59 MB)
11-Broad Campaign (100.79 MB)
12-Phrase Campaigns (83.22 MB)
13-Product Targeting Campaign (136.32 MB)
14-Category Targeting Campaign (114.55 MB)
01-Product Targeting Based on Auto (351.79 MB)
02-Product Targeting Based on Amazon Suggestions (115.82 MB)
03-Product Targeting Based on Who is Targeting Us (237.83 MB)
04-Product Targeting based on Adjacent Categories (142.42 MB)
05-Product Targeting Based on Competitors (447.61 MB)
06-Brand Campaigns (90.37 MB)
07-Brand Protection Campaigns (307.9 MB)
01-Helium 10 Keyword Research (163.29 MB)
02-Why You Should Continously Launch New Campaigns (15.77 MB)
03-PPC Launch Strategy (79.86 MB)
04-Using PPC to Upsell (49.18 MB)
05-Using PPC to Rank (19.74 MB)
06-Tracking Organic Ranking (53.82 MB)
07-Using PPC to Influence Organic Rank (129.97 MB)
01-Search Term Report Explained (304.93 MB)
02-Adding Negatives from STR (243.16 MB)
03-Launching Profitable Search Terms from STR (197.71 MB)
04-Negative Keywords (199.28 MB)
05-How to Handle Bleeders (218.14 MB)
06-Optimizing Bids in Campaign Manager (217.1 MB)
07-Bulk Sheets Explained (745.38 MB)
08-Bulk Sheet Optimization Parameters (137.11 MB)
09-Bulk Sheets Optimization (878.75 MB)
10-Main Sales Drivers (462.93 MB)
11-Advertised Product Report (154.69 MB)
12-Placement Reports (443.01 MB)
13-Placement Optimization (88.51 MB)
14-Continuous Improvement (108.15 MB)
15-Refreshing Bids Everytime Listing is Optimized (149.68 MB)
16-Weekly Optimization Process (177.4 MB)
01-Calculating Cost Per Conversion (201.32 MB)
02-Calculating ACOS and TACOS (161.23 MB)
03-Sessions and Unit Session Percent (227.46 MB)
04-Tracking Sessions and Unit Session Percentage (178.27 MB)
05-Building an Analytics Tracker (559.6 MB)
06-Different Scenarios in Analytics (222.96 MB)
01-What is Amazon DSP (11.27 MB)
02-DSP Creatives (17.57 MB)
03-Creatives - La Pura (83.62 MB)
04-LaPra Attaching Creatives (51.78 MB)
05-Dynamic Creative Creation Pt 1 40 Standard Desktop 41 (47.38 MB)
06-Dynamic Creative Creation Pt2 40 AAp O O 41 (29.93 MB)
07-DSP Line items (22.93 MB)
08-Lapura - Line Item Creation (114.04 MB)
09-DSP Orders (31.97 MB)
10-LaPura Creating an Order (46.87 MB)
11-DSP Audiences (37.98 MB)
12-Audiences La Pura (29.74 MB)
13-Audience Creation (36.57 MB)
14-DSP Supply Sources (22.24 MB)
15-LaPura Create Advertiser (20.29 MB)