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The Curriculum

Here are the modules:

Module #1

Research
We're skipping all the woo woo mindset fluff. If you want to produce a real banger campaign that scales beyond your wildest dreams – you should start with research.
In this module you'll learn our process for message-mining and reverse engineering success from competition, that will lower the risk of your creative tests and increase the win ratio.
Module #2

Scriptwriting
If you ever had an ad that scaled and became your top performer – you already know that it all starts with a persuasive direct response script.
Here you'll discover 5 high converting video formats (not only UGC) and 21 script writing frameworks with examples that will give you a risk-free headstart with your next batch of creatives.