Multisensory in Stationary Retail: Principles and Practice of Customer-centered Store Design
English | 2023 | ISBN: 3658382260 | 809 Pages | PDF EPUB (True) | 49 MB
This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand.