Free Download The new online trade: Business models, business systems and benchmarks in e-commerce
English | 2023 | ISBN: 3658407565 | 927 Pages | PDF EPUB (True) | 52 MB
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are.