Free Download Marketing: An Introduction, Global 14th Edition
English | 2020 | ISBN: 1292294868 | 681 Pages | PDF True | 101 MB
Marketing: An Introduction shows students how customer value - creating it and capturing it - drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.