Ethical Influence
How To Persuade People To Purchase
What you'll learn
Recognize the importance of psychology in marketing and advertising.
Explain Maslow's hierarchy of needs and how it relates to marketing.
Describe the customer's decision-making process and how marketing tactics are used to meet needs at each step of the process.
Select from a toolbox of proven, ethically sound psychological tactics commonly used to drive sales, brand, and meet customers' needs.
Identify relevant psychological tactics that can meet your own customers' needs at each stage of the decision-making process.
Plan your next steps to get started in implementing at least 3 tactics in your business.
Published 2/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 445.42 MB | Duration: 0h 59m
Requirements
Curiosity to learn new things.
Description
Grow Your Business Using Ethical Influence And Marketing PsychologyHave you ever wondered why some businesses seem to persuade customers effortlessly - while others struggle to make a sale?Do you constantly struggle to get your customers to say "yes" to your products and services?What you need - is an understanding of influence and how the human mind makes buying decisions.If you want to use ethical influence and psychological sales triggers to grow your business .You've come to the right place.As a business person, you know that competition is fierce, and customers have more options than ever before.To stand out, you must ethically influence and persuade your customers to take action.But How Do You Do That?The answer lies in the psychology of marketing .Understanding your customer's decision-making process and the psychological triggers that influence their behavior - can dramatically increase your sales.Learning about the 5 steps of the customer decision-making process and how it works with Maslow's Hierarchy of Needs - can take your business to the next level.Let's take a quick look at the Decision-Making Process of your customer.The 5 Steps To The Customer Decision-Making ProcessProblem recognition: This is the first step in the decision-making process, where the customer realizes they have a need or want that needs to be satisfied.Information search: In this step, the customer searches for information about the products or services that can satisfy their need or want.Evaluation of alternatives: In this step, the customer evaluates the options available and decides which one best fits their needs.Purchase decision: This is the step where the customer decides which product or service to purchase.Post-purchase evaluation: This is the final step in the decision-making process, where the customer evaluates the satisfaction they received from their purchase.By understanding your customer's decision-making process, you can tailor your marketing and sales strategies to meet people's needs and desires.Now, let's take a look at Maslow's Hierarchy of Needs.Maslow's Hierarchy of Needs is a psychological theory that describes the different levels of human needs and how they drive behavior.The 5 Levels Of Needs In Maslow's HierarchyPhysiological: These are basic needs such as food, water, and shelter.Safety: These are needs related to security and safety, such as security, stability, and protection.Social: These are needs related to social connections and relationships, such as friendship, love, and belonging.Esteem: These are needs related to self-esteem, such as respect, recognition, and achievement.Self-actualization: These are needs related to personal growth, such as creativity, morality, and self-actualization.By understanding Maslow's Hierarchy and how it works with the customer's decision-making process - you can identify your customers' needs and create marketing strategies that resonate.And the good news is,Our online video course, Ethical Influence: The Psychology of Marketing, teaches you how to do all this and more.This comprehensive course is designed for business owners, sales professionals, and marketers who want to understand their customer's decision-making process - and then use this knowledge to their advantage.You'll get "Learning Activities and Action-sheets" to help you remember what you learned and to put each psychological sales trigger and tactic into action.In Ethical Influence: The Psychology of Marketing, you will learn about various psychological triggers, such asEndowment EffectReciprocityConsistencyLoss AversionScarcitySocial InfluenceMere ExposureDecoy EffectFraming EffectFewer OptionsCognitive DissonanceAnd many more .These triggers are proven methods for influencing customer behavior and increasing sales.By the end of this Ethical Influence course, you'll be able to:Recognize the importance of psychology in marketing and advertising.Explain Maslow's hierarchy of needs and how it relates to marketing.Describe the customer's decision-making process and how marketing tactics are used to meet needs at each step of the process.Select from a toolbox of proven, ethically sound psychological tactics commonly used to drive sales, brand, and meet customers' needs.Identify relevant psychological tactics that can meet your own customers' needs at each stage of the decision-making process.Plan your next steps to get started in implementing at least 3 tactics in your business.Our Ethical Influence course is designed to be easy to follow and implement, so you can start seeing RESULTS immediately.With video content, printable action-sheets, and more. This course is packed with everything you need to succeed.And with lifetime access to the course materials, you can revisit the material anytime you need a refresher or have a question.Go through all the "Ethical Influence Course Material" – learn, discover, and then use the proven steps to start selling with Marketing Psychology.Don't waste another minute thinking over what to do next.Learn how to start influencing more TODAY, and you'll be persuading more by TOMORROW.Join the Ethical Influence Course Today!
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Introduction to Basic Psychology
Lecture 3 Why Psychology is Important for Marketers to Understand
Lecture 4 The Customer's Decision-Making Process
Lecture 5 Key Principles of Psychology for Marketing
Lecture 6 How to Select the Right Tactics for Your Market
Lecture 7 Conclusion and Next Steps
Section 2: Extra Learning Section
Lecture 8 Psychological Sales Triggers
Anyone who wants to USE Ethical Influence in their Business and Marketing.
Homepage
https://www.udemy.com/course/ethical-influence/
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