Build A Low Cost Startup Marketing System

Build A Low Cost Startup Marketing System
Published 4/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English

| Size: 2.87 GB[/center]
| Duration: 4h 31m
A step-by-step, from-scratch demonstration course with Savvy Startup Marketer coach Lindsey

What you'll learn

Smart, strategic, sales-centered marketing on a budget

How to build a heavily automated marketing system from scratch

Strengthen sales marketing skills like copywriting, networking and data tracking

SEO basics for the new entrepreneur

Set up everything from your website to email to search tools to analytics using affordable marketing platforms

Build in customer retention strategies from the start

Lead generation techniques for the bootstrapped business

Requirements

No business or marketing experience needed. This is a from-scratch course.

Description

A thorough, demonstration-heavy course that walks first-time business owners through a complete marketing set up. The Savvy Startup Marketer approach leans on sensible, practical lead generation, plus turning customers into your business' best marketing method. This startup marketing system can be fully automated with minimal management to significantly reduce the common marketing management drain most small business owners face.Savvy Startup Marketer recommends using two low cost platforms (Leadpages and ConvertKit) for website and email, perfect for the bootstrapped startup, as well as a few additional free tools that are easy to connect and manage. Much of this course can be applied using other platform options but those will not be shown in demonstrations.If you're a new business owner or preparing to launch a business, Savvy Startup Marketer will provide a clear, practical, affordable way to accelerate sales and keep your marketing foundation manageable and organized in the first few years of business. It includes beginner-level training and hands-on workshops on branding, brand messaging & copywriting, sales skills, networking skills, automation, analytics and more. Everything the new business owner needs for early growth and future expansion.Savvy Startup Marketer was created by Lindsey Wagnon, an 18-year sales marketing professional actively building small business systems and providing full-service marketing management for small business owners in the U.S. and beyond.

Overview

Section 1: Welcome and Preface

Lecture 1 Welcome to Savvy Startup Marketer

Lecture 2 Before You Build

Lecture 3 Branding Basics

Section 2: EXTRA: Write key copy points that convert

Lecture 4 Brand Messaging Workshop

Section 3: EXTRA: Grow through your Startup Squad

Lecture 5 Identify your Startup Squad

Section 4: Build a simple, effective business website

Lecture 6 What your website actually needs

Lecture 7 DEMO: Build a website using Leadpages

Lecture 8 DEMO: Finalize your website

Section 5: SEO for New Entrepreneurs

Lecture 9 What every entrepreneur needs to know about SEO

Lecture 10 DEMO: Add SEO to your Leadpages site

Section 6: Google My Business: An underrated must-have

Lecture 11 DEMO: Set up your Google My Business profile

Section 7: Google Analytics + Search Console

Lecture 12 DEMO: Set up Google Analytics and Google Search Console

Section 8: Prepare your Email Marketing Platform

Lecture 13 DEMO: Set up ConvertKit

Section 9: Repeat Ready: Prepare for customers, increase sales

Lecture 14 Repeat Ready: Make customers your best revenue-driver

Lecture 15 DEMO: Build your Repeat Ready workflow

Section 10: Conclusion

Lecture 16 Keep up the momentum

First-time entrepreneurs launching a new business on a lean budget who want someone to tell the exactly how to set up their marketing,Business owners who need more organized, automated marketing,This course was built primarily for female business founders but all are welcome