1 Introduction to Advertising Strategy.mp4 (76.17 MB)
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2 Understanding The Business Problem.mp4 (80.99 MB)
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3 How to Define the Business Problem.mp4 (71.72 MB)
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4 The Business Assessment Guide.mp4 (32.38 MB)
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5 AI Tools The Business Problem.mp4 (49.48 MB)
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6 The Business Problem Chapter summary.mp4 (23.21 MB)
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10 Identifying the Growth Audience Chapter summary.mp4 (18.29 MB)
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7 Sizing and Defining Your Key Audience Groups.mp4 (64.02 MB)
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8 Audience Tools.mp4 (43.45 MB)
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9 AI Tools The Growth Audience.mp4 (29.35 MB)
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11 Defining the Strategic Challenge.mp4 (86.96 MB)
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12 Models for Crafting the Challenge.mp4 (25.97 MB)
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13 AI Tools The Strategic Challenge.mp4 (34.61 MB)
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14 Humanize Your Challenge Chapter summary.mp4 (32.97 MB)
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15 The Insight (Three Truths).mp4 (52.89 MB)
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16 The Strategic Brief.mp4 (52.32 MB)
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17 AI tools The Strategic Foundation.mp4 (23.66 MB)
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18 The Strategic Foundation Chapter summary.mp4 (17.58 MB)
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19 The Communication Plan.mp4 (79.53 MB)
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20 AI tools The Communication Plan.mp4 (31.45 MB)
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21 The Strategic Plan Chapter summary.mp4 (31.71 MB)
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22 Setting up a Measurement Strategy.mp4 (69.71 MB)
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23 The Measurement Framework Template.mp4 (129.15 MB)
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24 Tools Measuring Success.mp4 (29.47 MB)
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25 Measuring Success Chapter summary.mp4 (24.77 MB)
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26 Final Thoughts.mp4 (47.37 MB)
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