01 course-introduction (37.3 MB)
08 learn-on-your-terms (2.32 MB)
01 marketing-as-communication-part-1 (38.05 MB)
02 marketing-as-communication-part-2 (74.82 MB)
01 media-revolution-part-1 (63.53 MB)
02 media-revolution-part-2 (31.02 MB)
01 understanding-marketing-media (49.56 MB)
01 the-marketing-funnel (33.48 MB)
01 dual-product-model-of-commercial-marketing-media (24.79 MB)
02 interview-with-jan-slater-rethinking-digital-vs-traditional-media (15.38 MB)
01 key-features-of-digital-communication (46.49 MB)
01 impacts-of-digital-technologies-on-information-dissemination (54.19 MB)
01 impacts-of-digital-technologies-on-persuasion-part-1 (31.56 MB)
02 impacts-of-digital-technologies-on-persuasion-part-2 (28.25 MB)
01 impact-of-digital-technologies-on-branding (59.23 MB)
01 content-marketing-strategy (46.72 MB)
01 context-marketing-strategy (40.68 MB)
01 interview-with-jan-slater-what-is-a-brand (28.63 MB)
02 interview-with-jan-slater-brand-messaging-and-digital-consumers (21.02 MB)
03 interview-with-jan-slater-telling-brand-stories-on-multiple-channels (21.51 MB)
01 discovering-and-targeting-the-right-audience-in-world-of-digital-media (70.25 MB)
01 programmatic-advertising-part-1 (28.07 MB)
02 programmatic-advertising-part-2 (47.96 MB)
01 search-marketing (57.93 MB)
01 social-media-marketing-part-1 (48.39 MB)
02 social-media-marketing-part-2 (54.29 MB)
01 marketing-attribution (40.04 MB)
01 real-time-bidding (32.59 MB)
02 interview-with-jeff-green-a-business-case-for-open-market-programmatic (27.8 MB)
03 interview-with-david-pickles-the-nuts-and-bolts-of-programmatic-advertising (11.38 MB)
04 interview-with-jeff-green-programmatic-as-a-unifier-not-as-a-disrupter-to (35.47 MB)
05 interview-with-david-pickles-preparing-your-business-for-the-age-of-programmatic (19.1 MB)
06 interview-with-jeff-green-and-david-pickles-privacy-and-data-security (19.27 MB)
07 interview-with-jeff-green-and-david-pickles-the-future-of-programmatic-and-data (29.28 MB)
01 mobile-marketing-part-1 (53.66 MB)
01 mobile-marketing-part-2 (33.82 MB)
01 mobile-marketing-part-3 (87.4 MB)
01 beyond-the-screens (54.8 MB)
01 location-based-marketing (33.95 MB)
01 conversational-marketing (29.44 MB)
01 interview-with-jan-slater-stay-ahead-the-curve-by-being-agile (23.12 MB)