01 introduction-to-the-meta-social-media-marketing-professional-certificate (47.87 MB)
02 fundamentals-of-social-media-advertising-overview (15.42 MB)
03 introduction-to-daniel-kob (8.1 MB)
04 careers-in-digital-marketing (32.62 MB)
01 introduction-to-social-media-advertising-overview (5.62 MB)
02 why-and-when-to-pay-for-ads (14.7 MB)
03 organic-posts-vs-paid-ads (27.48 MB)
04 organic-posts-vs-paid-ads-on-facebook-and-instagram (20.03 MB)
05 ad-formats-on-popular-social-media-platforms (24.23 MB)
01 the-five-components-of-a-social-media-ad (23.72 MB)
02 anatomy-of-a-facebook-and-instagram-ad (14.52 MB)
03 evaluating-the-effectiveness-of-an-ad (20.94 MB)
04 introduction-to-social-media-advertising-conclusion (8.01 MB)
01 creating-effective-ads-on-social-media-overview (6.83 MB)
02 how-your-business-goals-determine-your-kpis (27.48 MB)
03 tips-for-sourcing-and-creating-ad-visuals (19.74 MB)
05 writing-effective-copy-for-your-ad (34.58 MB)
01 collaborating-with-internal-and-external-teams (28.12 MB)
02 working-with-creative-briefs (40.26 MB)
04 creating-effective-ads-on-social-media-conclusion (11.49 MB)
01 data-privacy-and-policies-on-social-media-introduction (6.91 MB)
02 data-based-advertising (15.99 MB)
03 how-data-is-collected-online (6 MB)
04 different-data-formats (19.26 MB)
05 who-collects-and-stores-data (10.78 MB)
01 intro-to-data-protection-policies (7.79 MB)
02 government-regulations-gdpr-ccpa-coppa (18.12 MB)
03 industry-self-regulation (16.44 MB)
04 company-data-policies (9.05 MB)
05 data-privacy-and-policies-on-social-media-conclusion (8.74 MB)
01 getting-started-with-advertising-on-facebook-and-instagram-overview (6.35 MB)
02 case-study-charleston-gourmet-burger-company (20.55 MB)
03 build-an-ad-from-your-facebook-business-page (10.7 MB)
05 choose-the-ad-objective-for-your-business-goal (11.97 MB)
01 case-study-blooms-france (11.48 MB)
02 build-an-ad-from-your-instagram-business-account (23.36 MB)
03 instagram-stories-ads (17.81 MB)
04 creative-tips-for-ads-in-stories (19.8 MB)
05 getting-started-with-advertising-on-facebook-and-instagram-conclusion (9 MB)
01 project-overview-create-a-creative-brief-for-your-social-media-ad (6.99 MB)
02 congratulations (5.01 MB)
03 whats-next (7.87 MB)