01 course-introduction (11.5 MB)
01 1-1-1-overview-essential-steps-to-prepare-for-digital-marketing-success (5.04 MB)
02 1-1-2-know-yourself-digital-marketing-self-assessment (46.37 MB)
03 1-1-3-know-your-target-new-ways-to-identify-reach-target-consumers (52.75 MB)
04 1-1-4-know-your-goal-aligning-strategies-goals-business-objective (48 MB)
05 1-1-5-know-your-message-digital-content-communication-channels (31.27 MB)
06 1-1-6-know-your-message-digital-asset-management-development-marketing (34.64 MB)
01 interview-mary-mcilrath-svp-partner-at-c-r-research (236.57 MB)
01 1-3-1-big-data-in-digital-marketing (32.4 MB)
01 2-1-1-module-2-overview-discovering-reaching-your-target-consumers (11.72 MB)
02 2-1-2-paid-advertising-i (42.15 MB)
03 2-1-3-paid-advertising-ii (20.88 MB)
04 2-1-4-organic-search-and-inbound-traffic-conversion (57.23 MB)
05 2-1-5-seo-deep-dive (51.49 MB)
06 2-1-6-content-creation (66.65 MB)
07 2-1-7-online-video-marketing (40.71 MB)
08 2-1-8-crm-and-marketing-automation (36.68 MB)
01 interviews-amobee-executives (149.18 MB)
01 3-1-1-module-3-overview (2.57 MB)
02 3-1-2-social-media-marketing-strategies-overview (20.76 MB)
03 3-1-3-buzz-influencer-marketing-strategies (31.67 MB)
04 3-1-4-buzz-influencer-marketing-other-considerations (38.53 MB)
05 3-1-5-buzz-influencer-marketing-planning (36.93 MB)
06 3-1-6-online-pr (26.07 MB)
07 3-1-7-email-marketing (31.3 MB)
01 interview-lynne-mcchristian-senior-instructor-of-finance (85 MB)
01 4-1-1-module-4-overview-evaluation-and-risk-management (5.84 MB)
02 4-1-2-performance-indicators-and-metrics-search-engine-and-websites (50.68 MB)
03 4-1-3-performance-indicators-and-metrics-social-media (33.93 MB)
04 4-1-4-challenges-pitfalls-ad-fraud (26.18 MB)
05 4-1-5-challenges-pitfalls-privacy-and-data-security (16.47 MB)
06 4-1-6-challenges-pitfalls-brand-safety-and-reputation (25.84 MB)
07 4-1-7-course-wrap-up-key-take-aways-integrated-approach (46.35 MB)
01 interview-jill-ferguson-chartbeats-head-of-product-education (157.86 MB)
02 learn-on-your-terms (2.33 MB)