01 introduction-to-the-meta-social-media-marketing-professional-certificate (47.87 MB)
02 measure-and-optimize-social-media-marketing-campaigns-course-introduction (17.07 MB)
03 introduction-to-anke-audenaert (11.59 MB)
04 careers-in-digital-marketing (32.62 MB)
01 evaluate-your-marketing-results-against-goals-overview (6.39 MB)
02 align-metrics-with-common-marketing-goals (36.7 MB)
03 data-and-reports-to-evaluate-performance (25.42 MB)
01 understanding-roas-and-roi (50.07 MB)
02 understanding-cost-per-result (51.78 MB)
03 understanding-customer-lifetime-value (44.48 MB)
01 roas-and-roi-example (16.97 MB)
02 cost-per-result-example (14.23 MB)
03 customer-lifetime-value-example (14.17 MB)
04 evaluate-your-marketing-results-against-goals-conclusion (7.09 MB)
01 measure-your-advertising-effectiveness-overview (9.8 MB)
02 what-are-experiments (20.25 MB)
03 using-experiments-to-measure-advertising-effectiveness (36.55 MB)
01 experiments-to-measure-ad-effectiveness-on-facebook (36.4 MB)
02 creating-a-brand-survey-test-and-a-holdout-test (23.01 MB)
03 interpreting-the-results-of-brand-surveys-and-holdout-tests (17.9 MB)
06 measure-your-advertising-effectiveness-conclusion (6.14 MB)
01 optimize-your-ad-campaigns-with-a-b-testing-overview (30.75 MB)
02 set-up-an-a-b-test (31.1 MB)
03 interpret-results-of-an-a-b-test (24.65 MB)
01 measuring-across-channels-with-media-mix-models (29.98 MB)
02 measuring-across-channels-with-attribution (66.71 MB)
03 challenges-when-measuring-across-channels (27.15 MB)
05 optimize-your-ad-campaigns-conclusion (7.04 MB)
01 presenting-your-campaign-results (52.11 MB)
02 presenting-your-campaign-results-applied (21.15 MB)
01 telling-a-clear-story-with-data (18.22 MB)
02 communicating-in-a-presentation (53.12 MB)
03 example-mfreshflowers (31.11 MB)
04 communicate-your-marketing-results-conclusion (9.05 MB)
06 congratulations (7.98 MB)
07 whats-next (6.09 MB)